Storytelling for Influential Leadership

• IMI is in the top 2% of executive education providers worldwide.
• We have been empowering business leaders to build their capabilities for over 70 years.
• We are ranked #1 in Ireland for the quality of our teaching staff on Custom programmes.
• As a not-for-profit organisation, our full focus is on you, the participant. Through continuous reinvestment, we engage world class faculty to enhance the learning experience and deliver highly contextualised and outcome-lead programmes. This provides you with the best opportunity possible to grow your career.

Autumn 2025 in-person at IMI campus, Dublin

Experiential Storytelling

• What a Story is and why leaders should use them
• The research into Stories and the brain and influence
• The component parts of effective stories
• The different types of stories a leader should have
• Stories and Influence
• Finding and collecting Stories
• Creating a story resource
• Becoming a skilled storyteller

Strategic Storytelling

• What Storytelling can do for Leaders
• Creating a Sustainable Storytelling Strategy
• How to align Storytelling with organisational and team goals and objectives
• How to measure the return on investment of a storytelling strategy
• How to use storytelling to improve team performance
• How storytelling can enhance the brand and reputation of you, your team and your organisation

Vision Storytelling

• • How to set out a vision for your team or organisation
  • How to capture their imagination
  • How to make them buy in to your vision
  • How to make your vision story captivating and engaging
  • How to make your vision story easy to follow and understand

This programme is for you if you want to increase your ability as a leader to influence the colleagues you interact with, to take complexity and deliver a narrative that compels others to follow your lead.

Upon programme completion, you will receive an e-certificate specifying the learning hours undertaken. Many industry bodies have different criteria for accepted courses, eligible CPD hours, and required documentation. Please check the criteria and, if appropriate, submit the e-certificate as evidence of your participation. Please keep the e-certificate secure as you may need it for verification purposes at a later date.

Read our campus information page for details.