Learning Hub

Growing Key Accounts

Course Overview

Designed to equip you with practical strategies, tools, and insights, the Growing Key Accounts short programme focuses on analysing, planning, and implementing closer relationships with your key accounts, to drive revenue growth. You’ll delve into the essentials of key account management, from assessing the key account environment to creating a roadmap towards becoming a preferred partner.

By benchmarking your practices, identifying areas for growth, and honing your key account development skills, you’ll emerge with a comprehensive understanding of how to navigate the digital marketplace effectively.

Join us for a transformative journey where you’ll explore the nuances of key account development, learn from industry experts, and engage in hands-on exercises to enhance your capabilities. Through a dynamic agenda covering topics such as understanding buyer behaviour in a digital world, optimizing sales and marketing functions, and developing tailored growth plans, you’ll gain actionable insights to elevate your key account management practice. Whether you’re a seasoned professional or new to key account management, this course will empower you to unlock new opportunities and drive success in your key account relationships.

Programme Details

Programme Start Date
9 December 2024
Location
IMI Campus Dublin
Facilitated Workshops
2 days (consecutive)
Seniority
Mid Career
In house programme available
Yes
Programme fee
€1495
Growing Key Accounts
Total €1,495

Tailored Programmes

In-house programme available

Every option in our full suite of short programmes is available in a tailored format, where it will be delivered to your staff only. If you have a cohort of 10 or more people for a specific programme, we can partner with you to define your unique challenges and , where necessary, adjust our content to meet your specific needs, shaping the opportunities for growth within your organisation. Talk to us about your requirements today.

See more on our in-house training Service
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Relationship Enhancement
Enhancing key account relationships through value creation, communication, and tailored solutions.
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Digital Adaptation
Adapting sales and marketing functions to thrive in the digital marketplace, leveraging AI and data-driven insights for competitive advantage.
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Implementation
Implementing tailored tools, frameworks, and templates to optimize key account practices and achieve strategic goals effectively.
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Value Creation and Capture
Learn how to identify, articulate, and capture value within key account relationships.
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