AI for Marketing

• IMI is in the top 2% of executive education providers worldwide.
• We have been empowering business leaders to build their capabilities for over 70 years.
• We are ranked #1 in Ireland for the quality of our teaching staff on Custom programmes.
• As a not-for-profit organisation, our full focus is on you, the participant. Through continuous reinvestment, we engage world class faculty to enhance the learning experience and deliver highly contextualised and outcome-lead programmes. This provides you with the best opportunity possible to grow your career.

AI is no longer a future trend; it is a game-changer for marketers today. This programme goes beyond theory, offering hands-on experience with AI tools that can enhance campaign performance, boost productivity, and drive smarter decision-making. Whether you want to personalise customer

interactions, optimise ad spend, or free up time for creative strategy, this course equips you with the knowledge and capabilities to make AI work for your marketing goals.

Our 1-day immersive programme will cover the following topics:

• The business case for AI in marketing and its impact on ROI
• AI-driven advertising, predictive marketing, and customer insights
• Practical AI applications to streamline workflows and save time
• Ethical considerations and responsible AI use in marketing
• The future of AI in marketing and emerging trends
• Hands-on experience with AI tools for content creation, market research, and analytics
• Comparing AI-generated campaigns with human-led strategies to identify where AI adds the most value

The one-day workshop for this programme will take place on June 17, 2025, at the IMI Dublin Campus.

This programme is designed for marketers, business leaders, and professionals who want to harness the power of AI to drive smarter, data-driven marketing strategies. Whether you’re a marketing manager, digital strategist, content creator, or brand leader, this course will help you understand how AI can streamline campaigns, enhance personalisation, and improve decision-making.

Upon programme completion, you will receive an e-certificate specifying the learning hours undertaken.

Many industry bodies have different criteria for accepted courses, eligible CPD hours, and required documentation. Please check the criteria and, if appropriate, submit the e-certificate as evidence of your participation. Please keep the e-certificate secure as you may need it for verification purposes at a later date.

Read our campus information page for details.