Organisational culture is important. Research shows a strong culture can increase net income by 765% over ten years. But culture feels too big, too important, and too invisible to manage. And even when leaders try to manage culture, it still feels mysterious and leaders are left relying on re-writing the values, hiring outside consultants to run focus groups, or simply hoping that a new strategy will work without the culture “eating it for breakfast.”
The goal is that “culture meets strategy for breakfast, lunch, dinner, and the afterparty.” Using a series of interactions, data, and descriptions of organisations attempting to change their cultures, this session brings to life the key principles that transform culture from something invisible and unmanageable into something leaders can cultivate and leverage to sustain long-term success.

Date: 18th November 2025

Time: 9.00am – 1.30pm

Venue: In Person

Spencer Harrison, Associate Professor of Organisational Behaviour at INSEAD, is an award-winning researcher, TED speaker and founder of The Creative Collaboratorium and Curiosity at work. With a client list including Google, Salesforce, Deloitte and other top organisations, Spencer helps organisations revitalise culture, boost creativity, and manage transformational change to drive lasting success.

This is a membership only event. Interested in becoming a member? Please download the brochure or email membership@imi.ie.

We do on occasion have complimentary tickets for non-members, please email events@imi.ie to enquire.