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Five New Programmes to Accelerate AI Adoption Across Business Functions

The Irish Management Institute (IMI) is pleased to announce the launch of its AI Summer Sprint, a new suite of short, high-impact programmes designed to help professionals harness the power of artificial intelligence across core business functions. Running throughout June 2025, the initiative includes five one-day programmes tailored to the needs of sales, marketing, HR, finance, and SMEs.

With AI rapidly reshaping the business landscape, organisations are under pressure to upskill their teams and future-proof their operations. IMI’s AI Summer Sprint offers a unique opportunity to gain hands-on, practical experience with AI tools, develop function-specific strategies, and explore real-world use cases—all delivered by expert faculty in a dynamic learning environment.

“AI is no longer an interesting possibility—it’s already changing how we work,” says Shane O’Sullivan, CEO of IMI. “Our AI Summer Sprint empowers ambitious professionals to not only understand what AI can do, but to apply it directly to their function for measurable impact. These programmes are designed to be accessible, practical, and immediately relevant.”

The Five Programmes Include:

• AI for Sales (16 June, IMI Campus Dublin): Learn to use AI for smarter prospecting, lead scoring, and automating sales communications to improve performance and close more deals.
• AI for Marketing (17 June, IMI Campus Dublin): Discover how to personalise campaigns, generate content, and drive engagement using predictive analytics and AI tools.
• AI for Finance (18 June, IMI Campus Dublin): Equip yourself with AI skills to automate financial tasks, enhance forecasting, and reduce risk through AI-powered insights.
• AI for HR (19 June, IMI Campus Dublin): Explore how AI can transform recruitment, onboarding, performance management and employee engagement while maintaining a human-centred approach.
• AI for SMEs (23 June, Virtual): Specifically designed for small business owners and managers, this programme demystifies AI and provides a roadmap to boost productivity and innovation—without the need for a tech background.

Each programme combines expert insights, live demonstrations, and interactive exercises to help participants leave with a personalised action plan they can put into practice immediately. Whether you’re a business leader, functional manager or entrepreneur, the AI Summer Sprint is your chance to turn potential into performance.

Why AI, Why Now?

AI is transforming the world of work—rapidly. IMI’s AI Summer Sprint gives leaders and professionals the opportunity to cut through the hype, understand what matters, and apply it meaningfully.

“AI is not a future skill—it’s a now skill,” says Kieran Gilmurray, Programme Director for the AI Summer Sprint. “These programmes are designed for action. In just one day, participants will leave with the tools and confidence to start applying AI in ways that directly impact performance, productivity and strategic decision-making.”

With demand for AI capabilities rising across every function, now is the time to upskill. The AI Summer Sprint is designed to be short, sharp and transformational—helping organisations and individuals take a bold step into the future.

Secure Your Place

Spaces are limited for each session. For more information and to register, visit imi.ie